Over 500 Recognised Phobias

Often people feel like they are the only person with a particular phobia. The truth is phobias are far more common than you may think and there are over 500 recognised phobias… and the list is growing. Even if your particular phobia is not on the list,...

Is It True The Subconscious Cannot Process Negatives?

There is a rumour that perpetuates the hypnosis and NLP circles that the subconscious mind is unable to process negatives. Often ‘don’t think about a pink elephant’ is used to demonstrate the point, as rather unusual image of a pink elephant quickly comes to mind....