Why 90% of Diets Don’t Work

Did you know over 90 per cent¹ of ‘diets’ fail? Each year, new miracle diets and celebrity exercise plans appear on the market. Surgery is becoming increasingly popular with celebrity and reality TV endorsement. Fortunes are spent on “fat-busting, metabolism-boosting” pills, diets, special “foods” and exercise equipment. Yet as a nation we’re becoming fatter (more than 50% of UK adults are heavier than they should be!.

Since 1980 adult obesity has tripled in the UK; 2 in 5 are overweight and 1 in 5 are obese. Obesity levels in the UK are rising, particularly among young adults. The ‘diet’ industry does not appear to making an impact in combating this epidemic.

Successful long term weight loss is not about excessive dieting and physical exertion. It’s about changing your lifestyle and eating habits. Most slimmers have an incredible knowledge about, calories, fat, diet theories and exercise routines. They may have tried numerous diets, but are still trying to lose weight.

Dieters gain MORE weight long term

Traditional diets can help people lose weight, but results are usually short lived. Studies show that habitual dieters actually gain MORE weight long term than non-dieters. Traci Mann, a psychologist at the University of California, Los Angeles (UCLA), analysed 31 long-term studies following people on a range of diets for between two and five years².

Mann found that although dieters lost on average 10 per cent of their starting weight within their first six months, at least one to two thirds of the slimmers gained MORE weight than they’d started with within four or five years. Among those who were followed for more than two years, 83 per cent ended up putting on put more weight back on than they had lost. One study showed that half of dieters weighed over 11 pounds more than their starting weight five years after the diet.

Diets don’t address the emotional reasons for overeating

The quality of diet plans available is variable, but even those that do encourage nutritionally sound, healthy eating fail. ‘Traditional’ diets and weight loss plans don’t work long term because they don’t address probably the BIGGEST real cause of weight gain — emotional eating.

Diet choice and exercise, of course, affects your weight. The simple formula of eating less and burning more energy will result in weight loss. However, what diets and exercise programmes don’t do is address the real reasons for overeating — emotions. After all, most of us know that eating too much results in weight gain. It’s the putting it into practice that is the tricky part.

From a young age, we learn to use food as a way to change our feelings. Eating for comfort, protection or perhaps to relieve boredom and loneliness has nothing to do with physical hunger. Addressing this emotional eating is the key to becoming and staying slim.

Could hypnosis help you lose weight?

The power of hypnosis can make it easy for you to become one of the naturally slim people. Several research studies into the effectiveness of weight loss hypnosis have been conducted and demonstrate people lose between 2 to 17 times more weight with hypnotherapy³45.

Advanced weight loss hypnosis can help you understand your reasons for eating other than physical hunger, address them and reprogram your mind to a healthier eating pattern. Once the emotional barriers to losing weight have been removed, you can lose weight steadily, safely and for good.

¹M.J. Franz: The Answer to Weight Loss is Easy — Doing It Is Hard! Clinical Diabetes, July 2001, Issue 19 No. 3 105-109
²Eating Disorders, american psychologist, journal special issue Volume 62, No. 3, April 2007.
³Cochrane, Gordon; Friesen, J. (1986). Hypnotherapy in weight loss treatment. journal of consulting and clinical psychology, volume 54, 489-492
4Bolocofsky, David N.; Spinler, Dwayne; Coulthard-Morris, Linda (1985). Effectiveness of hypnosis as an adjunct to behavioral weight management. journal of clinical psychology, Volume 41 (1), 35-41
5Kirsch, Irving (1996). Hypnotic enhancement of cognitive-behavioral weight loss treatments–Another meta-reanalysis.journal of consulting and clinical psychology, 64 (3), 517-519.

Discover how weight loss hypnosis could help you

If you’re serious about losing weight and keeping it off, advanced hypnosis could be the solution you’ve been searching for. For your FREE initial consultation or to find out more about weight loss hypnosis, contact Katie Glen on 020 8712 5981 today.